radiko Audio Ad Increases Value of Radio Ads
The radiko Audio Ad service provides targeted ad distribution by replacing radio content ad spots with individual ads that match the attributes and preferences of individual users.
Participating stations contribute replacement ad slots (each station’s own spots are used at present), and radiko then conducts the targeting and replaces the ads.
When supplying the service, Media Platform Lab ensures the stable operation of the ad replacement system platform and works to improve its quality, thus contributing to new developments in the radio industry.
Conceptual Diagram of radiko Audio Ad Service
